Journey to Action

Mapping the factors behind decision-making

As humans, our decision-making process is not solely driven by our desires. When faced with a task, our brains instinctively analyze three key factors: duration, path, and outcome (DPO). These factors heavily influence the actions we take in any given situation.

a boy thinking and three circles around it- duration, path, outcome

Duration refers to the length of time required to complete a task. We assess whether it is time-consuming or relatively quick to accomplish. Path, on the other hand, focuses on the route we need to take to achieve the desired outcome. We evaluate whether the path is straightforward, doable, complex, or easy. Lastly, outcome pertains to the result we anticipate and the level of desire we have to achieve that outcome.

To illustrate the significance of DPO, let's consider an example from the book "Atomic Habits." Suppose you have a habit of regularly consuming soda but wish to change it to drinking water more frequently. One approach suggested is to keep a bottle of water on your work desk or nearby, while removing soda bottles from your surroundings.

By having water readily available at your desk, you make it easier to grab and drink. On the other hand, obtaining a soda bottle requires leaving your workspace, driving to a grocery shop, and making the purchase. Since the DPO for water is simplified, the task becomes relatively easier to accomplish.

In our daily lives, our brains continuously perform DPO assessments to guide our actions. If we wish to eliminate or adopt certain behaviors, we can make those tasks easier or more challenging accordingly. This principle also applies to product design when considering user experiences. By considering factors such as time consumption, ease of use, and the intensity of desired outcomes, we can create products that align with users' needs and preferences.

If the desired outcome is of high importance to the user, they are more likely to engage in complex tasks and invest a considerable amount of time. For example, if we are aware that filling out a lengthy and intricate form will result in our loan being sanctioned, we will dedicate the necessary time and effort to ensure the form is completed accurately. Likewise, athletes with a strong passion for achieving their dreams of winning medals in tournaments are willing to invest a significant amount of time and effort in training and learning.

Understanding the interplay of duration, path, and outcome in our decision-making process provides valuable insights into human behavior. By leveraging this knowledge, we can effectively shape our own habits and design products that cater to the needs and motivations of users. So, the next time you find yourself pondering a decision or crafting a user experience, remember the power of DPO and its influence on our actions.




After Linear, Diagram’s new website is making a wave among all the designers and developers.

Dynamic Interfaces- great read by David Hoang wherein he talks about UI designing itself based on feedback.

Tweet of the week-

Tweet by Flelix Lee- Be scared, and do it anyway. Be underqualified, and get in the room anyway. Be messy, imperfect, and unsure and show up anyway. Comfort is the enemy of growth. Get uncomfortable.

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