How a single app feature can reduce anxiety in humans?

Understanding the psychology behind waiting and how to manage it in apps

Waiting for something can be a nerve-wracking experience, and it's not uncommon for our minds to jump to the worst-case scenarios during this time.

Have you ever ordered food or a ride and found yourself constantly checking the app for updates on your order? Did you ever worry that your order might have gotten lost or delayed, or that the driver might not find your location? These are common concerns that we experience when using the apps.

But why do we tend to conclude only negative thoughts during waiting times? One reason is that waiting triggers the "fight or flight" response in our brains, which is designed to keep us safe from perceived threats. When we're waiting for something, our brains perceive the uncertainty and lack of control as a threat, and we start to imagine all the worst-case scenarios.

Apple has sought to overcome this problem by adding the features called Live Activities with iOS16, as part of a broader update to notifications and the lock screen.

Live Activities are the new features that help users stay on top of things that are happening in real-time, such as a sports game, workout, ride-share, or food delivery order, right from the Lock Screen. The need to unlock your iPhone to check the progress of your order is eliminated. Both your time and effort are saved.

Uber app displaying live activity on iOS lock screen

Companies like Uber, Swiggy, and Steps have already added this feature to their app.

By providing users with accurate and timely updates, apps that adopt this feature can improve user trust, reduce anxiety, and enhance the overall user experience. Moreover, Live Activity can also help businesses optimize their operations by providing real-time data on user behavior and preferences.

Let's see how other companies will incorporate Live Activity to improve their users' experience.

Cheers,

Ankita

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